Articles

Long-form writing on the ideas that shape how we work. Published when there's an argument worth making, not on a schedule.

• Iterative delivery, after malleable software

  6 May 2026 · 16 min read

  Malleable software lifts iterative delivery's silent precondition: the iterator no longer has to own the artefact. What changes when it crosses contracts.

• The wrong unit of measurement

  5 May 2026 · 16 min read

  Service-business pricing has three dominant shapes — hourly, fixed-fee, and subscription — and each is structurally misaligned in a different way. The literature has pointed at the alternative for forty years; AI cost structures finally make it practical at agency scale.